I’m Alan Williams - and Rework is how I live.

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After years leading Service Design, UX and platform strategy teams, I left corporate life to design something better.  
Not just a business. A life. Rework is the result.

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It’s my philosophy for building intentionally:  
→ Work light  
→ Build smart  
→ Live free

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What I Do Now

Today, I help solopreneurs, founders, and small business owners build businesses that actually fit their lives.

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Through one-on-one sessions and hands-on strategy, I help people:
→ Launch and grow real-world platforms  
→ Use AI to think better and move faster  
→ Start or rebuild one-person businesses with clarity
 

I Practice What I Preach

The Rework philosophy isn’t theory - it’s how I live and work every day.

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→ I co-founded ClearShift, a hospitality hiring platform built lean and simple  
→ I  co-founded DNA-Business, a network helping founders meet the right experts  
→ I’m involved in Grind365, a wellness community that’s part challenge, part movement

 

All of these are expressions of the same mindset:  
→ Stay small  
→ Stay smart  
→ Make something useful

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What Makes Rework Different

You won’t find growth hacks or productivity theatre here.
Rework is built on a simple belief: you don’t need to build an empire to build something meaningful.

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I work with solopreneurs, platform founders, and small teams who want to do work that matters — without burning out or selling out.

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The goal isn’t scale at all costs.
It’s clarity, momentum, and building on your own terms.

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A Bit About My Background

I’ve worked in large organisations, led UX and Service Design teams, and helped build digital products and platforms across industries.

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Some labels I’ve carried over the years:

• Platform Advisor

• UX and Service Designer

• AI Prompt Engineer

• Founder

• Solopreneur

 

But what I really do is help people turn their ideas into real, useful, working businesses — with less guesswork and more flow.

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Let's Connect

Not sure if I can help?  
Email me at alan@rework.co.za — tell me what you’re working on or stuck with. I’ll ask a few questions and let you know if I can help.

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Or read more about how I work:  
→ Platforms & Marketplaces  
→ AI for Business  
→ Solopreneur Support  

 

Also on Substack
While Rework is my home base, I also publish selected pieces on Substack.
It’s a second doorway — if you’re already there, feel free to follow along.