Do You Even Need a Platform?

She was doing well.

A rising star in the wellness space. Personal training, mobility coaching, breathwork — that kind of thing.

Referrals kept coming in. Clients were loving it. But eventually…She hit a ceiling.

Too many requests she couldn’t handle.Too many problems she wasn’t specialised to solve.And too few hours in the day to do it all herself.

That’s where I came in.

We looked at the patterns. I saw something she hadn’t seen yet:

→ She wasn’t just building a business. She was sitting on a network.

What if she didn’t have to do everything herself?

What if she could connect others instead?

We turned her model inside out — and built a lean platform version, starting just in Cape Town. Only when it worked there, did we test a second region.

We kept it small, smart, and manual at first. No app. No big spend.

Today, she’s running a growing platform business. Matching demand with trusted professionals. Still personal, still purpose-driven — but infinitely more scalable.

Sometimes the question isn’t “Should I build a platform?”It’s: “Am I already sitting on one?”

→ If you’re overwhelmed, refer others often, or keep getting requests outside your scope — you might be closer than you think.

Want help figuring it out?I advise founders, business owners and solopreneurs who are building platforms or wondering if they should be.