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You have to become loyal to your business.

Not the logo. Not the website. Not the 5-year plan.


Loyal to the version of you that chose this life.

To the mission behind what you’re building.

To the customers you haven’t met yet.

To the work that matters, even when no one’s watching.


Because if you’re not loyal when things are quiet or uncertain, you’ll walk away before the magic kicks in.


Stay loyal. Stay in it.


That’s how a business becomes real.

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