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Before You Build

We often ask what we want from the business we’re starting.But a better place to begin is to ask what they need to believe.


Here are 5 simple but powerful questions I ask about every business idea:

  1. Who is it for?

  2. What do they already believe?

  3. Have they ever bought something like this before?

  4. Do they even know we exist?

  5. Do they trust us?


It doesn’t matter whether it’s a platform, a one-person service, or something brand new.If the answer to these is unclear — start there.


→ That’s how we build smarter.



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