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Day 3 – Stay Personal

One thing I’ve learned from running ClearShift:

Platforms don’t need to feel like platforms.


Some of the best responses this week came from messages I sent as myself — not from a brand, not from a tool. Just me.


Today I followed up with professionals I messaged on Monday. I checked in with one of our venues. Nothing fancy. No system. Just connection.


It reminded me why I started ClearShift: to create something people could trust — not because it’s big or slick, but because it’s personal.


That’s what Rework is about too. Small, honest moves that make things work.



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