Make a dent in the universe

Nietzsche himself dismissed commercial activity and those who engaged in it as crass and dully unambitious. Most of the businesspeople in his day, after all, were local shopkeepers and bourgeoisie, locked into the rote patterns and conventions of daily commerce. Whereas Nietzsche, in contrast, felt that the highest pursuit of the human soul was to seek human evolution: evolution of identity, of culture, of new mind. Even more specifically, evolution to absolute originality: the creation of the never-seen-before.