Platforms Are Becoming Agents, Not Just Matchmakers

There’s a big shift happening in the world of AI and platforms:

We're moving from connecting users to actions → to doing the actions for them.

Big tech is already rolling out Agentic AI:

→ Book me a flight

→ Order that item

→ Create my campaign

→ Manage my inbox

And it’s not just a UI upgrade.

It flips how platforms work.

Instead of clicks, we get completions.

Instead of discovery, we get delegation.

Founders need to rethink what “value” means when an agent handles everything:

• What does trust look like when no human is in the loop?

• What happens to marketplaces built around comparison or search?

• How do you still create a differentiated experience?

Agentic AI isn't a tool — it's a new business model.If you're building a platform, this is your moment to reimagine what the platform does, not just who it connects.