Platforms Don’t Need to Start with Tech.

Too many founders think “platform” means “build software.”

But the best ones don’t start there.

They start by solving a real problem for two sides of a market.

That often looks like:

→ A shared spreadsheet

→ A WhatsApp group

→ Manual matchmaking

→ Doing things that don’t scale (yet)

ClearShift started this way.

No fancy tech. Just a simple promise: “We’ll find you reliable hospitality staff.”

We matched, we called, we visited in person.

Only after we proved the model did we start thinking about platforms and automation.

Start with the problem.

Not the platform.