Your Platform Isn’t the Product — The Interaction Is.

A client came to me after launching their platform — but users weren’t engaging.The tech was great. The UI looked slick. But nothing was happening.

Turns out, the interaction they were enabling wasn’t valuable enough.We redefined the core exchange and redesigned around that.

The platform is not the product. The interaction is.

Start there.

Want help defining yours? → alan@rework.co.za